





Shampoo & Conditioner

The science behind your Shampoo & Conditioner
This Shampoo and Conditioner combine Panax Ginseng to support scalp circulation, Niacinamide and Zinc Gluconate to maintain scalp balance, and strengthening proteins to help hair feel more resilient with every wash.
Dense Vs. Them
| Features | DENSE | THEM |
|---|---|---|
| Personalised plans | ✓ | — |
| Specialist expertise | ✓ | few |
| Bio-optimised | ✓ | — |
| High-performance formulas | ✓ | few |
| Non-greasy | ✓ | few |
Real stories. Real progress.
See how people using personalised, science-led routines are regaining density, confidence, and control over their hair.
Matthew C
As a hair professional, I’m genuinely impressed.
As a hairdresser, I'm very aware of how much junk there is on the market. I got recommended Dense by a friend but was still skeptical. I’ve been using the topical spray, shampoo, and vitamins for 5 months now and can’t believe the difference. My hair is noticeably denser, particularly on the crown. I can’t wait to see what it looks like in another 5 months. Thank you so much.
Lee S
Visible progress that’s boosted my confidence.
So far so good after using just the Monoxidil & Fnasteride spray. I've definitely noticed a difference and so have a few friends and family. Started Sep 12th, which is when the before picture was taken. The after image was mid Feb this year, so 5 months of use. Happy with the results so far, so will score a 4 out of 5. Hopefully in another few months it will be 5/5! Glad I tried it, because I was very sceptical. Definitely would recommend it using Dense.
Scott A
Stronger, fuller hair in just a few months.
Started Dense about 3 months ago. My barber started noticing my hair thickening up about 8 weeks in. I’ve been combining PRP treatment alongside using Dense as recommended by an expert and those two methods combined have yielded awesome results so far. I recommend this product to anyone suffering from hair loss or thinning hair. 10/10.
Jamie R
From worrying about my crown to genuinely full, healthy hair.
I’ve been using dense consistently for the last couple of years and I can honestly say my hair has never been so thick.In 2020 my hair was thinning out all over my crown and I was worried I was going to go bald in that area so I decided to give dense a try, I’m so glad that I did. 2 years on and my hair is full, my confidence is sky high and my barber has to actually use thinning scissors for certain styles.If you’re looking for a product that delivers on what it promises then I strongly recommend you give dense a try!
Trusted by experts. Recognised by the press.






150-Day Money Back Guarantee
Confidence You Can Count On
Your growth plan, backed by clinical clarity.
Our Comprehensive and Essential plans use proven, evidence-led ingredients designed to support thicker, stronger hair, with ongoing expert guidance at every step.
If your plan isn’t supporting visible progress, we’ll adjust it until it does.
How Does It Work?
Our DENSE® Shampoo is made from 96% naturally derived ingredients. Read below some of the key active ingredients that make it effective in reducing hair loss.
Biotechnological Extracts
A powerful active ingredient that can be considered an alternative to hair restoration procedures that can improve hair strength, decrease hair loss, stimulate & improve scalp conditions, and help reduce hair-loss issues.
Active Curcuma Longa
A naturally derived ingredient from turmeric, rich in signalling peptides, is known to create the optimal micro-environment to increase blood circulation, reactivate hair follicles, and promote hair density. Provides stronger, more nourished & enhanced hair. The formula also contains naturally derived conditioning agents to help detangle and improve hair smoothness.
Plant Polymers
Naturally derived conditioning agent with detangling properties.
Polyquaternium-10
Naturally, derived conditioning agent improves hair smoothness.
Menthol Crystals
A cooling active to help stimulate the scalp.
What's Inside?
Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, PEG-7 Glyceryl Cocoate, Parfum, Sodium Chloride, PEG-4 Rapeseedamide, Glycerin, Laureth-4, Polyquaternium-10, Curcuma Longa Callus Conditioned Media, Guar Hydroxypropyltrimonium Chloride, Menthol, Sodium Hydroxide, Disodium EDTA, Citric Acid, Linalool, Benzyl Alcohol, Arginine, Acetyl Tyrosine, Phenoxyethanol, PEG-12 Dimethicone, Calcium Pantothenate, Zinc Gluconate, Gluconolactone, Niacinamide, Ornithine HCL, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Polyquaternium-11, Citrulline, Sodium Benzoate, Hydrolyzed Soy Protein, Glucosamine HCL,Methylchloroisothiazolinone, Disodium Succinate, Methylisothiazolinone, Arctium Majus Root Extract, Panax Ginseng Root Extract, Biotin, Calcium Gluconate.
Warning: Avoid contact with eyes. If the product enters your eyes, rinse well with clean water. For external use only. If irritation occurs, discontinue use. Keep out of reach of children. Suitable for all hair types.
How Do I Use It?
Easy as…
- Wet hair and apply 3-5 pumps of our DENSE® Shampoo and conditioner (be generous!).
- Massage into the scalp and allow 3-5 minutes for the active ingredients to get to work.
- Rinse thoroughly.
Ideally use the DENSE® Scalp Stimulating Brush which helps to increase blood circulation, remove dead skin cells and ensure the active ingredients get deep into your scalp where they are needed most.
Watch our video here to find the best way to apply our product.
When Will I See Results?
Our DENSE® Shampoo is designed to suit most hair and scalp types. While some users have achieved remarkable results using the shampoo alone, pairing it with our personalised formulation service, Densify Vitamins, and Scalp Stimulating Brush delivers the best growth results for optimal density and vitality.
Is It Right For Me?
DENSE® Shampoo is suitable for most hair and scalp types, featuring a 99% naturally derived active ingredient stack that supports scalp health, protects hair, and enhances its overall vitality. While this shampoo is excellent for maintaining and protecting your hair, for more advanced hair growth results, consider pairing it with our personalised formulation service and Densify Vitamins or purchasing it as part of the Complete Plan for a comprehensive hair care solution. If you have any allergy concerns, please review the full ingredients list.
Is This Product Prescription Only?
No. You can purchase this product without a prescription.














